At the WE12 Career Fair, you'll connect with the top talent in engineering and technology, and get your company's products and services in front of nearly 6,000 women engineers and technologists.
So take advantage of our Exhibitor Toolkit to help promote your company's presence at the WE12 Career Fair, and share the many benefits of being a WE12 exhibitor with your clients and contacts. Add the WE12 logo to your email signature, distribute the conference brochure to your employees or even post the WE12 promotional video to your company website!
Customize this text for your website or promotional emails:
[Company Name] to Exhibit at the Society of Women Engineers Annual Conference
The WE12 Career Fair is the place to connect with nearly 6,000 women engineers and technologists, and [Company Name] will be there! Visit us at booth [booth number] to learn more about [insert information about product, service or opportunity]. Register for the WE12 Conference today, so you can take advantage of the networking and professional development opportunities that await you!
The Society of Women Engineers Annual Conference will be held at the George R. Brown Convention Center in Houston, Texas, November 8-10. Visit swe.org/we12 to learn more about this leading conference for women engineers and technologists.
Social Media Tips for WE12 Exhibitors and Sponsors
As soon as you lock down your Career Fair space, start promoting your presence at the conference. SWE uses social media to promote WE12, and exhibitors and sponsors are welcome to participate on all of the major social networks, including Facebook, LinkedIn and Twitter, to help attract participants to their booths.
Before WE12
Join SWE’s Facebook page to share what you have to offer at the conference and Career Fair—you would be surprised at how many of your fans are individuals looking for a way in to your organization. Plus, if your Facebook page is regularly updated, these individuals will be some of the most informed candidates out there! o Tip: Don’t forget to tag! You can “like” another organization (i.e. SWE), and tag the page in a post. This will provide your fans additional information about the Career Fair that they may not have known otherwise.
Start using the conference hashtag, #WE12. This will allow anyone searching for WE12 information to find your tweet! And, if you use this hashtag, other WE12 attendees will be more likely to retweet your tweet. Let our attendees know who you are and what you will look for at the conference. o Tip: You want others to retweet your tweets… so help them out too! Retweet others’ relevant tweets to start building relationships on Twitter.
If you aren’t already, join LinkedIn groups that are pertinent to your industry—including SWE’s page. Some of these may not permit you to post job postings, but you can certainly lend your expertise in the topics being discussed. Show other female engineers and technologists on LinkedIn that you and your company are experts—and they may want to jump on board! o Tip: Be active! Don’t just find one discussion—find several. Make a point to go on LinkedIn daily and help others out. But remember to promote your presence without sounding like an advertisement!
Does your company like getting creative? Make a video to show WE12 attendees what they have to look forward to at the conference, post it on your company’s YouTube channel and cross-promote the link through your other social networks. o Tip: Get them interested in visiting your booth by making the video fun or offering something they can use—expert advice, perhaps?
During WE12
Check all of your social networks regularly throughout the conference. There may be attendees asking questions or starting discussions that you will want to address.
Continue using the official hashtag, #WE12, on Twitter. Doing so may increase your chances of seeing more traffic at your booth. Each time you use the hashtag, more people will see your company’s name
If you think you will be tweeting a lot from the conference, set up a Twitter feed on your company’s website. It will be one of the first things visitors to your website see.
Keep your blog subscribers up-to-date on what you have going on at WE12. Post a special on-site report each day you are at the Career Fair, and let others know what you have seen. If your company has attendees at the conference, let them guest blog about their experiences! Just because your blog readers aren’t there this year, doesn’t mean they won’t check you out at another time—these reports may get them interested in learning more.
Take pictures or videos and post them to your company’s Flickr or YouTube accounts. Visuals will do more than tell your audience what you are doing—they will actually show it! Don’t forget to cross-promote these visuals by linking them via your Facebook, Twitter and LinkedIn company accounts.
Is your company a sponsor as well? Record the audio of your spokesperson, interview them and post it later on social media and your website as a podcast.
After WE12
You can still use the official hashtag after WE12. Use it to continue getting traction on Twitter and let your followers know how the Career Fair went. How many leads did you get? Do you still have positions available? Let them know.
Write a post-conference report and detail your experiences at WE12. Post it on your company’s blog and link to it from Facebook, Twitter and LinkedIn, and post it on SWE’s social media sites so our members know to look for your company next year.
